Are ‘Girl Boss’ Books Actually Anti-Feminist?

I’ve always considered myself as a bit of an entrepreneur, but never really thought about the term Girl Boss. It never occurred to me that I was doing anything different to any other budding entrepreneur out there. Not when I was a 12 year old selling things in my garden (I bought things and resold for a profit FYI!) and not now that I’m 30 with a small business and plans for more.

Girl Boss Books

I am quite scattered lately and have so much going on. I’ve been out of work for a few months and don’t want to feel too out of action so I thought it would be nice to try and focus, read some inspiring books, and get in the zone when it comes to business. However, when I looked at one out of curiosity, the ones that came up as related were ‘women in business’ types. I opened up my usual 40-odd tabs and started looking through them. Reading the reviews made me realise that some of these books weren’t all that helpful when you have some knowledge already and appeared to be by self-proclaimed Girl Boss authors.

I know I’d have to read them for a fairer judgment, but in all honesty, I found it quite cringeworthy. Why do females need to have separate books for business? Surely if these women are badass business people, they could write it for everyone? I don’t think men are born with business savvy any more than women.

Most of the Girl Boss style books have pink covers because you know, that’s the only colour us girls like! It left me reeling (enough to write this post!) and wondering why women have to be categorised as needing special attention when it come to business. I decided to be fair and searched ‘business for men’, but all that came up were work shirts and shoes, etc.

Baddest Bitch Blogger Books

I also find it frustrating when a blogger brings out a book telling you how to become successful, but just gives the basics and doesn’t really give any information that you haven’t already Googled the life out of. By claiming that we’re all girl bosses because we just ‘started’ a blog, I feel it’s actually detrimental to women who have made it, are making big money, have started their own businesses or something outside of blogging. What makes Miss Blogger 2014 with a pink book cover (I completely made that up so if the shoe fits, sorry) any better than those women? Where’s their voice? I suppose you could argue that they should have written a book, but sometimes it seems like the book where some ‘business’ bloggers share how to ‘get rich by blogging but not really’ is actually one of their big money makers!

It’s not enough…

I understand the appeal of these books, don’t get me wrong. I also think it’s amazing that women are putting their side out there and talking about what works for them. I just worry that it makes out this world is more a man’s and we’re slotting in with the odd cutesy rags to riches story.

From a marketing point of view, it also makes sense. Fact is, we’re more drawn to cute things or things that look good on a shelf piled under our rose gold accessories. However, I’d love if there was more substance in these books than the fact they’re written by a female. Because that’s not impressive to me. And it shouldn’t be to you. Of course we can write a book and of course we can run a business!

I know it’s been tough for women in certain industries in the past, but if we keep acting like we’re still in that past, we’ll be treated like it. If the Girl Boss term makes you feel inspired and empowered, then good for you! Use it and use it lots! I just ask that you have your standards as high for yourself as you would for a man.


Having said all this, I’d love if you could point me towards some good, but interesting business or entrepreneurial books  – I don’t want things that will take me ten years to read and study, but a nice inbetween maybe? I’m also not against these books being written by awesome business women and bloggers. I just want it to have more substance than using the brand of the author.

Do you think ‘Girl Boss’ style books can actually do more harm than good? Do you think there are differences in the way men and women start and run businesses? Let me know your thoughts in the comments. I love discussion on this blog and will always respond!