I usually don’t write much about blogging itself, but I thought others might relate.
I was recently contacted about a couple of collaborations that I decided to turn down. I am by no means a big time blogger. In fact, I’m a teeny, tiny speck in the giant world of blogging. So why would I turn down an opportunity with anyone?
There are a few reasons for why someone might turn down an opportunity:
1. Not the right fit.
One company that contacted me seemed great. They had the content ready to be posted and no work was involved from my side. Idiot, right? However, they were a company that I am not sure is suitable for the readers of my blog. The links provided directed to a very adult website, and while I would happily promote them to friends and some fellow bloggers, I know that some of my readers are young and perhaps not comfortable with this kind of material. I really believe that you have to stay true to your readers, and keep them in mind when accepting opportunities. That’s not to say I would never feature anything a little risque and may change my mind in future, but for now, I don’t feel it’s the right fit for my blog.
2. Expecting too much for too little.
Sometimes people working for brands seem to think they’re putting in the most effort by finding you. Or that you should be grateful you get to work with them. I always appreciate someone getting in touch, but when I’m expected to do a whole post or lots of work for barely any exposure or reward, it doesn’t seem worth my while. If I like a product enough, I will blog about it anyway. Companies expecting work for no incentive don’t really deserve hours of work from you, in my opinion. Obviously, again if its a great company then I’ll happily write about it, but I don’t expect to be told how or have any input from them.
3. The product is bad.
This is a tough one, because you will only really know a product is bad after you have accepted it for review. Is it best to just not review it or to be loyal to your readers and tell them why you think its bad?
I will never post about a product I am asked to do a positive review on. The whole point of this blog is honesty, meaning completely honest reviews and opinions. I’d be annoyed getting a recommendation from a blog, only to find they’d only made it positive because they were asked to.
Sometimes, you can be too busy to accept extra work. Luckily/Unfortunately (?), I have not encountered this yet and always manage to find time, but I am sure this must be an issue for others. I’d rather give the people I’m working with my full attention than spread myself out too thin and only give half-hearted content.
5. You don’t agree with their morals.
This is an odd one, but true. It’s not about being judgmental, and sometimes you can easily work with brands or other bloggers even if you completely disagree on some things. But sometimes, it will really make a difference and can be a bad move blog-wise. For example, I probably wouldn’t work with Roosh V on a blog post about feminism – although actually can you imagine how entertaining that could be?
It might be easy as a small blogger to feel pressure to work with as many people and brands as possible, but remember why your readers chose to follow you in the first place and stay true to yourself. There’s nothing worse than a disjointed blog full of sponsored posts. I found it hard to accept at first and difficult to reject offers and opportunities, so I hope this helps someone realise that sometimes it is a justified move, even for teeny bloggers like me!